# KPI Framework Template

_Tie every creative decision to a measurable business KPI._

Provided free by Stratlyst - Strategy That Ignites.
https://stratlyst.com

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## North-Star Business Metric

Revenue / pipeline / activation / retention.


## Brand Layer KPIs

Unaided recall, brand search lift, share of voice.


## Creative Layer KPIs

Attention seconds, completion rate, save / share.


## Diagnostic Metrics

Use these to debug, never to report success.


## Cadence

Daily / weekly / quarterly review owners.


## Decision Rules

If KPI drops X%, we do Y. Pre-commit your responses.


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© Stratlyst. Use freely. Attribution appreciated.