# Executive Voice Worksheet

_Define a sharp founder POV in under 60 minutes._

Provided free by Stratlyst - Strategy That Ignites.
https://stratlyst.com

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## Step 1 - The Belief

What do you believe about your industry that most people disagree with?


## Step 2 - The Evidence

Three pieces of proof (data, story, observation).


## Step 3 - The Enemy

What conventional wisdom are you arguing against?


## Step 4 - The Stake

Why does this matter now? What's at risk if we ignore it?


## Step 5 - The Ask

What do you want the reader to do, believe, or fund?


## Voice Test

Read aloud. If it sounds like a press release, rewrite it.


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