# Creative Audit Checklist

_A 40-point audit to evaluate your current creative system._

Provided free by Stratlyst - Strategy That Ignites.
https://stratlyst.com

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## Strategy (10 pts)

Is positioning a single sentence? Is the audience specific? Is the cultural context current?


## Brand System (10 pts)

Visual identity consistent across surfaces? Tone documented and used? Naming architecture clear?


## Creative Output (10 pts)

Big idea evident? Distinct from category? Local relevance where deployed?


## Measurement (10 pts)

KPIs tied to business outcomes? Testing built into every launch? Insights feeding back into briefs?


## Scoring

0-25 Rebuild. 26-32 Sharpen. 33-40 Scale.


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