# Brand Positioning Canvas

_A single-page worksheet to articulate ownable positioning._

Provided free by Stratlyst - Strategy That Ignites.
https://stratlyst.com

---

## 1. Category Frame

What category are you competing in? What category could you redefine?


## 2. Target Audience

Primary cohort (be specific - demographics + psychographics + cultural context).


## 3. Unmet Need / Tension

What functional + emotional tension does your audience live with today?


## 4. Unique Value

What do you do that no competitor credibly can?


## 5. Reasons to Believe

List 3 proof points that make your value claim defensible.


## 6. Positioning Statement

For [audience], [brand] is the [category] that [unique value] because [RTBs].


## 7. Tone of Voice

Three adjectives. Three anti-adjectives.


---

© Stratlyst. Use freely. Attribution appreciated.